The Role of Procurement Planning, Sustainability Initiatives, and Technology Integration in Enhancing Supply Chain Performance

Abstract

In the dynamic global business landscape, supply chain performance plays a pivotal role in ensuring organizational success. This study explores the synergistic impact of procurement planning, sustainability initiatives, and technology integration on enhancing supply chain performance. Drawing on resource-based theory, stakeholder theory, and dynamic capabilities theory, the research establishes a comprehensive framework to address critical gaps in the literature, where previous studies have predominantly examined these variables in isolation. Using a quantitative methodology, data were collected from supply chain professionals in Pakistan, an emerging market with distinct industrial and regulatory contexts. The results suggest that effective strategic procurement planning coupled with resource allocation and supplier relationships can improve supply chain efficiency and resilience. A critical driver of long term value creation and stakeholder satisfaction became sustainability initiatives which integrate operations with environmental and social objectives. Furthermore, technology integration, using tools such as AI, blockchain, and IoT proved its capacity in positively transforming transparency, decision-making and operational agility. The implications of these findings are actionable to practitioners, policymakers, as well as academics, in developing resilient, sustainable, and competitive supply chains in a global context.