Green HRM: Cultivating Competitive Edge through Sustainable Practices, Empowered by Organizational Support

Abstract

To attain a green and sustainable environment, the current study focuses on the need to think and act green to achieve sustainable development in human resource management. This paper focuses on the need to develop green HRM policies so that a competitive edge can be attained through organizational support. For this purpose, data was collected from the pharmaceutical industry in Rawalpindi and Islamabad, with a total of 208 responses from 250 distributed questionnaires. The research investigates the relationship between Green HRM practices and competitive advantage, with Green Perceived Organizational Support (GPOS) as a mediating variable. Using Hayes' process of regression analysis, both direct and indirect effects were analyzed. The findings revealed that Green HRM practices have a significant positive impact on competitive advantage, and this relationship is strongly mediated by GPOS. Overall, this research contributes to the existing literature on Green HRM by highlighting the importance of attaining a competitive edge and having motivation through perceived organizational support. Thus, this study will contribute to the future by helping organizations look into the practices that best match the employees to create a competitive edge in the market which leads to innovation, resilience, and sustainable goals. The results provide practical insights for organizations seeking to foster innovation, resilience, and sustainable goals through effective green HRM strategies.